Resources

The Australian Government has launched a communication campaign to help Australians understand why it is important to recycle. These are the advertising materials used in the campaign.

Campaign materials

Radio advertisement

A kid's playground – rubbish.

A park bench – rubbish.

A nature boardwalk – rubbish.

You see, the Australian Government is helping industry to transform your old rubbish into incredible new things– proudly ReMade in Australia.

Like this outdoor gym – rubbish.

Even this brand-new road – rubbish!

Every time you recycle, you’re helping to Remake Australia into a better place for everyone.

ReMade in Australia.

Authorised by the Australian Government, Canberra.

Television advertisement

We see a series of stunning found images of impressive things like roads, park benches, backpacks, glasses, sporting apparel, fun waterslides. Big titles appear across our product visuals that read: "RUBBISH”.

A characterful voice talks over the footage, in a matter of fact, no-nonsense way.

Rubbish.

Rubbish.

Rubbish.

This is all rubbish. A load of rubbish.

It’s unexpected and feels at odds with the great things we are seeing. The voice goes on to explain, as items continue to flash up, from cool bicycle frames to luggage and then a pair of killer heels.

You see, the Australian Government is helping industry to transform your old rubbish into incredible new things like these – proudly ReMade in Australia.

Like this bench…rubbish.

We now see a modern park bench in a natural setting. Super reads “RUBBISH”.

And this boardwalk…rubbish.

We now see an incredible boardwalk. The super changes from “RUBBISH” to “REMADE”.

So, your rubbish isn’t rubbish at all, because every time you recycle, you’re helping remake Australia into a better place for everyone.

Endline/Logo: ReMade in Australia.

Authorised by the Australian Government, Canberra.