The Wine Export Label Directory was introduced on 1 July 2021.
It is an online database of all Australian wine labels that have been legitimately exported from 1 July 2021. It will strengthen protection for Australian wine labels against intellectual property theft and copycat labelling.
The Label Directory was set up at the request of Australian Grape & Wine, the Australian wine industry’s peak wine representative body. It will be implemented by Wine Australia through their licencing and approval system (WALAS).
All wine exporters must now upload copies of their labels to WALAS.
The images and data uploaded to WALAS will be filtered and uploaded to the Export Label Image Search System (ELISS). This system will allow the database to be searched by:
- retailers, and
- the public.
They can search the label database from a computer or mobile phone to identify labels legitimately exported after 1 July 2021 from Australia.
Read more about ELISS on the Wine Australia website.